Chanel, has released a video called “Inside Chanel” and it gives us a little inside look of how the brand was created and some of the symbolism behind this popular designer brand. I actually learned some cool facts and wanted to share them with you.
At the age of 12 Gabrielle Chanel grew up in an orphanage after her father abounded her and her two sisters. The orphanage sat right behind a convent were she found herself spending most of her time playing there. For seven years she would play there growing more of an interest of the black as white stained glass, also you can tell this is where she got the idea for using some of the spiritual symbols within her branding. She often went by her nickname CoCo, which was given to her when she use to see during the day and sing at night to make ends meet.
In 1921 the first Chanel perfume was born, and so the legacy beginsA woman scent should be as important as her style of dress. “A woman, should wear her perfume wherever she would like to be kissed.”
The name No.5 it’s self is a code, being the 5th sample that Gabrielle Chanel was given and completely loved. Believing that the number five was also a lucky number she decided to run with it and look how wonderful that turned out.
In 1952 during a press conference Marylin Monroe mentioned that she wears the perfume before going to bed every night, making Chanel No.5 iconic. It’s interesting to learn that the recordings of Marylin Monroe speaking about Chanel No.5, has never been heard again until now. You can hear the recordings on chapter 2 of “Inside Chanel.”
1932 Gabrielle Chanel began the labels beautiful diamond jewelry collections. She wanted to create jewelry “that slip between the fingers of a woman like a ribbon.” She used fine elegance with her designs and loved using stones that were out of date to reinvent the look of the piece.
1954 Gabrielle Chanel had a different
vision for woman’s clothing, the plan was to have “women wear it with ease,” CoCo Chanel stated during one of her interviews. The idea was to change the way woman dressed. The 1940’s was over and so was the over dress style for woman. Gabriel Chanel had a vision to change the way woman wore their clothes, along with the old attitude of woman should stay in a woman’s place. Gabriel Chanel took the masculinity of men’s wear and soften it up with a few tweeks to make it a gorgeous woman’s wear line. Coco Chanel used tweed material to make her jackets stand out with perfectly placed pockets, alined with beautiful buttons that catches the eye and let’s not forget the gorgeous silk lining that graces the inside of the jacket.
Gabrielle Chanel was able to accomplish a lot during her time, considering around then fashion and just about everything else was all a “man’s” job. Throughout the years she always able to stay on top and did so in such a fabulous way. Gabrielle Chanel was so faboulous! How fabulous was she you ask. Gabrielle was so fabulous she designed her own coffin! O.k, maybe not actually being in there is fabulous, but it’s a Coco Chanel design coffin!
1983 the amazing Karl longfield took over the classic designs and took the fashion house to a whole other level! 60 years later and Coco Chanel’s jacket are still a staple of high fashion, along with her gorgeous hand bags that I am completely in love with.
I can go on and on for days about the beauty behind Chanel’s designs, but I will end up making this post just a little too long ✍🏽.
The videos are released in 11 chapters, giving us a brief history lesson through out the years of the iconic label and what we know of the brand that it has become today.
Click on the links below to view the video’s.
Inside Chanel chapter 1
Inside Chanel chapter 2